Burnley FC BOOK PAUL TODAY
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The Seven Golden Secrets Of A Successful Stadium

Chapter Headings

  • Introducing Paul Fletcher by Ken Sharp.
  • Introducing Ken Sharp by Paul Fletcher.
  • Foreword by Alastair Campbell.

Introduction – My early recollections – Paul Fletcher.

Chapter 1: S E N S E

"The ability to make intelligent decisions or sound judgments."
Sensible Masterplanning.

  • 1.1 A sense of history.
  • 1.2 Are you a naïve client?
  • 1.3 The felt-tip design stage.
  • 1.4 Selecting your architect.
  • 1.5 The Tender.
  • 1.6 Project team & project management.
  • 1.7 Funding.
  • 1.8 Employers requirement document.
  • 1.9 The business plan.

Chapter 2: S M A R T

"Having a neat or well cared for appearance."
Succinct Design.

  • 2.1 The pitch.
  • 2.2 ‘C’ Values and supporter viewing.
  • 2.3 Pre-opening costs and local residents.
  • 2.4 Executive boxes, Boardrooms and banqueting.(KS)
  • 2.5 Rock concerts.
  • 2.6 Fit–out budgets, Telephony, IT and CRM.
  • 2.7 Visitor Centre, seats and seating options.(KS)
  • 2.8 The Seven Secrets for Disabled Spectators.
  • 2.9 Beauty, function or revenue?

Chapter 3: S O U R C E

"The point at which something springs into being."
Source of Revenue.

  • 3.1 Catering – food & drink.
  • 3.2 Exhibitions.
  • 3.3 Hotel.
  • 3.4 Advertising and PR opportunities.(KS)
  • 3.5 Office accommodation.
  • 3.6 Car parking and traffic management.
  • 3.7 Casino.
  • 3.8 Groundsharing &The End of an Era.
  • 3.9 The seven secrets of ‘Raising Your Game.’

Chapter 4: S T U D Y

"The devotion of time and attention to acquire knowledge."
Case Studies.

  • 4.1 The McAlpine Stadium, Huddersfield.
  • 4.2 The Reebok Stadium, Bolton.
  • 4.3 The Ricoh Arena, Coventry.
  • 4.4 The MK Dons Stadium, Milton Keynes.
  • 4.5 The KC Stadium, Hull.
  • 4.6 The Pride Park Stadium, Derby.
  • 4.7 The Liberty Stadium, Swansea.
  • 4.8 The American Express Community Stadium, Brighton. (KS)
  • 4.9 The New Wembley National Stadium, London.
  • 4.10 The Olympic Stadium, London.

Chapter 5: S U S T A I N

"To support and learn with nourishment; sponsor and provide for."
Sustainability/Sponsorship.

  • 5.1 The myth of sponsorship.
  • 5.2 Naming rights and naming ‘rongs.
  • 5.3 How to find a stadium naming rights sponsor.
  • 5.4 Stadium naming rights proposal. (KS)
  • 5.5 Naming rights and legal agreements. (KS)
  • 5.6 Forty ways to lose your liver.
  • 5.7 Private seat licences. (KS)
  • 5.8 Business seat licences. (KS)
  • 5.9 By official appointment. (KS)

Chapter 6: S T A D I A R E N A

"A stadium and covered arena in one building."
& StadiArenaBox.

  • 6.1 The Stadium, Ahmadabad, India.
  • 6.2 The StadiArenaBox.
  • 6.3 The cost.
  • 6.4 The hotel.
  • 6.5 The revenue.
  • 6.6 Rock events.
  • 6.7 Exhibitions.
  • 6.8 Conference and banqueting.
  • 6.9 Sporting usage.

Chapter 7: S E E I N G

"The sense of sight; the vision of the future – and how to get there."
How to get a job in the football business.

  • Green stadium – Green travel.
  • The stadium of the future.
  • StadiArena.
  • Safety.
  • New stadium scorecard.
  • UCFB College of Football Business.
  • Students.
  • Serendipity.
  • The Seven Go£den Secrets of a Self-Funding Stadium.

EPILOGUE, The next book.

Trusted Stadium Suppliers.

Appendix.